About Fitness Benelux

With over 20 years of experience in the fitness industry, Fitness Benelux is the one-stop shop partner for (sports) specialty stores throughout Europe. We specialize in the development and sales of fitness, nutrition, and sports & play products. With a global network of over 250 retailers and 25 distributors, Fitness Benelux is a leading player in the market.

Our History

2001

Establishment of Fitness Benelux

2007

Opening of 2,000 m² warehouse on Binnenhavenstraat

2013

Establishment of VirtuFit

2014

Relocation to 3,000 m² warehouse on Twekkelerweg

2016

Expansion of Twekkelerweg warehouse (5,000 m²)

2017

Further expansion of Twekkelerweg warehouse (8,000 m²)

2020

Establishment of Empose Nutrition

2023

Acquisition of Flow Fitness

2025

First time with our own stand at FIBO

2026

Relocated to new premises at Jan Tinbergenstraat (1800m² office + 8000m² warehouse, 15 metres high)

VirtuFit is the accessible fitness brand that makes exercise fun and achievable for everyone who wants to stay active in everyday life.

Bring flow in your workout with Flow Fitness. Quality fitness equipment for beginners and experienced athletes, at home or professionally.

Empose Nutrition is the premium nutrition brand that supports your goals with high-quality supplements and sports nutrition.

Together we make sport accessible

Our passion for sport goes beyond developing and distributing high-quality fitness products. We believe health is the foundation of a strong and happy life, and movement plays a key role in achieving that. That’s why we are committed to making fitness accessible for everyone.

At Fitness Benelux, we focus on helping our partners and customers get the most out of every training goal. Whether it’s building strength, losing weight, staying active, or supporting rehabilitation, we believe everyone can improve their fitness in their own way with the right tools and support.

Together we make sport accessible

Our passion for sport goes beyond developing and distributing high-quality fitness products. We believe health is the foundation of a strong and happy life, and movement plays a key role in achieving that. That’s why we are committed to making fitness accessible for everyone.

At Fitness Benelux, we focus on helping our partners and customers get the most out of every training goal. Whether it’s building strength, losing weight, staying active, or supporting rehabilitation, we believe everyone can improve their fitness in their own way with the right tools and support.